Welcome
This page is intended to standardized usage guides for the Otus brand. Logos and fonts can also be downloaded in the sections below. Updated 02/16/2023.
Our Mission
K-12 administrators, educators, students, and families deal with disconnected edtech tools every day. Otus minimizes the chaos and helps every student reach their full potential by providing educators with one platform to gather, visualize, and act on data.
Logo
The Otus logo was created in 2015. The “O” of the logo is a reference to the exploding pie charts that were used in the app, and including this was meant to convey that data was an important differentiator for the platform. The linked “us” and the tagline “Learning, Together” are nods to the educators who created Otus to help themselves and their colleagues organize an ever growing list of disconnected software tools in their classrooms. Download logos
Do use a purple logo on a white background.
Do use a white logo on a purple background.
Do not use the logo on any other background colors.
Color
Color has always been an important element to the Otus brand and platform. With purple as the most dominant, a handful of other bright and playful colors make up the rest of the palette.
#4C348E
#FFF9F0
#FFFFFF
#333333
#F5AB24
#38B2AC
Color
Color has always been an important element to the Otus brand and platform. With purple as the most dominant, a handful of other bright and playful colors make up the rest of the pallette.
#44337A
#38B2AC
#FFF9F0
#FFFFFF
#F5AB24
#333333
Gradient
When creating gradients, there are three options:
1. Dark purple to lighter purple.
2. Purple to another color in the palette.
3. A darker shade of another color, and a lighter shade of the same color.
Typefaces Fonts
have the very important role of communicating information clearly to the user or audience. But they can also be fun. We use a combination of two fonts and an icon set to inform and charm our users. Download fonts
Lato
Lato is the primary typeface of the Otus brand. It is used to convey important, small font size, or large amounts of text. Lato was used to design the Otus logo, and is the font used in the Otus app. We ♥ Lato.
Isidora Soft
Some occasions call for a font that’s a little more fun. Use Isidora for headings and other large font that doesn’t have to be so serious.
Icons
Just like Lato, FontAwesome provides the icons for the app and Otus marketing. FA is the largest, cleanest, and easiest to use icon set available. Search on FontAwesome