Welcome
This page is intended to standardized usage guides for the Otus brand. Logos and fonts can also be downloaded in the sections below. Updated 12/13/2024.
Our Position
Otus is a K-12 Assessment, Data, and Insights Solution
Our Mission
We provide the tools and data educators, students, and families need to monitor and improve performance.
Our Vision
Ensure every educator and the school community has the insights they need to make a difference in students’ lives.
Logo
The Otus logo was created in 2015. The “O” of the logo is a reference to the exploding pie charts that were used in the app, and including this was meant to convey that data was an important differentiator for the platform. The linked “us” is a nod to the educators who created Otus to help themselves and their colleagues organize an ever growing list of disconnected software tools in their classrooms.
Download logos
DO
The primary preferred usage is
Purple on white.
Other light backgrounds may
be used as long as legibility is
maintained.
Alternate versions are white on Otus Purple or on the Otus Gradients.
DON’T
Don’t add drop shadow or other effects to the logo, change the color, use other background colors, or skew or modify the logo.
Also, don’t use on background images or use the logo to create images.
Color
Color has always been an important element to the Otus brand and platform. With purple as the most dominant, a handful of other bright and playful colors make up the rest of the palette.
Primary
The main color that represents the brand and is used the most.
#4C348E
Secondary
Additional colors that complement the primary ones, adding variety and flexibility.
#805ad5
#38B2AC
#F5AB24
Accent
Colors used sparingly to highlight specific elements and create emphasis. These are also used within the Otus Platform.
#4299E1
#48bb78
#48BB78
#ECC94B
#403E6C
Neutral
Usually for backgrounds or text, these colors balance and support the primary and secondary colors.
#DCF0F2
#333333
#D7DAFF
#A0AEC0
Gradient
When creating gradients, there are three options:
1. Dark purple to lighter purple.
2. Purple to another color in the palette.
3. A darker shade of another color, and a lighter shade of the same color.
Typefaces Fonts
Fonts have the very important role of communicating information clearly to the user or audience. But they can also be fun. We use a combination of two fonts and an icon set to inform and charm our users. Download fonts
Lato
Lato was chosen for its versatility, modern aesthetic, and legibility across various digital and print platforms. Its clean lines and balanced letterforms create a professional yet approachable tone, making it ideal for both headlines and body text
Montserrat
Montserrat’s geometric and clean design communicates innovation, technology, and education in a clean and professional way, making it perfect for titles that need to capture attention.
Isidora Soft (web only until January 2025)
Some occasions call for a font that’s a little more fun. Use Isidora for headings and other large font that doesn’t have to be so serious.
Icons
Just like Lato, FontAwesome provides the icons for the app and Otus marketing. FA is the largest, cleanest, and easiest to use icon set available. Search on FontAwesome